Here at Croydon Music we try to encourage the adoption of a mainstream business view point when developing your musical aspirations. It is vital to understand the industries success is based on this view point and the exploitation of a huge percentage of individuals happens when this view point is not adopted.
Many of the cases of exploitation we hear about consists of individuals with dreams of stardom and financial rewards, who are taken in by unscrupulous conmen who wish to make money using peoples talents without enriching their clients, or worse the mental and physical exploitation of their wannabes.
It is wonderful if you have aspirations of world dominance, but you must realise the only way you can achieve this aim is to have a different mentality, not one of a dreamer but one of goal achievement and structure. This may sound rather boring but the truth is if you look at the most successful artists and music impresarios around the world, it is vital to them that they have a structured team that are effective and they themselves are very goal orientated.
It is one thing to have goals, but your goals can work against you if you are not ready to achieve them, you may be trying to achieve step 5 before you have completed step 1. This is a common occurrence with people within the music industry simply because they only see the fruits of many a successful artist so believe this is where they should start from. So to be truly successful you need to have an effective plan.
Business plans are like Kryptonite to most musical creatives but they don’t have to be. People see pages and pages of writing, terms that they have not heard before or understand, most just stick their head in the ground and hide from it. Croydon Economic Development Company (CEDC) are hosting free business plan writing workshops and I highly recommend to anyone thinking about developing their business that they attend.
Business plan writing & finances – practical workshop – 21/07/2010
Holiday Inn Express, 1 Priddys Yard, Off Frith Road, Croydon CR0 1TS
9.30-16.00 Getting started (0 months)
Use a comprehensive business plan template to guide the learning and formulate a business plan relevant to your own business. Visual media, hand outs and completed business plans will be used to aid learning. Seminar is for clarification of areas of investigation for the client in developing a relevant business plan. Discussion, group work and practical application during the seminar some prior market research into their business sector prior to attending is desirable for participants. Participants can bring plans that they are already working on.
Marketing
Marketing is also an essential area for the music business to develop their knowledge in. To often do businesses get excited about the prospect of marketing their product with out the tools, strategies and knowledge of how to actually do the job.
Marketing is more than printing flyers of blindly attaching friends on social networks. It is necessary to understand the strategy and apply the right strategies to your product. You may find the actual strategy you are using for your product may be harming your business prospects rather than helping it.
Marketing Pre start for Business – 22/07/2010
Holiday Inn Express, 1 Priddys Yard, Off Frith Road, Croydon CR0 1TS
10.00 – 15.00 Getting started (0 months)
This event aims to equip you with a clear understanding of how to apply ‘Marketing’ best practice in your business activities, in order that you can maximize it’s potential and achieve early success with your business idea. Please be prepared to talk to the group for one minute about an advert from a magazine or from the television which you have seen recently that has appealed to you and caught your attention. You will write a marketing plan within this workshop. This is perhaps the most important business skills training event you will attend and it is highly recommended that you participate.
To register for these workshops contact the CEDC hotline 0208 680 6161
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Marketing for pre start businesses |
22/07/2010 |
Holiday Inn Express, 1 Priddys Yard, Off Frith Road, Croydon CR0 1TS |
Helene Panazarno |
10.00 – 15.00 Getting started (0 months) This event aims to equip you with a clear understanding of how to apply ‘Marketing’ best practice in your business activities, in order that you can maximize it’s potential and achieve early success with your business idea. Please be prepared to talk to the group for one minute about an advert from a magazine or from the television which you have seen recently that has appealed to you and caught your attention. You will write a marketing plan within this workshop. This is perhaps the most important business skills training event you will attend and it is highly recommended that you participate. |
