music business

U.S.P.

Do you have a USP?

What is it?

Your USP stands for your unique selling point/proposition. It basically means what make you stand out from the rest. Read more

Are you Release Ready?

So you’ve recorded your music, taken your promotional photos and you are about to expose yourself to the public and the media.

Question

Are you Release Ready? Read more

Marketed Mud

Are you marketed mud?

You may actually ask, what on earth is he talking about now?

Well marketed mud is what I call all the millions of artists that exist in the market who are just a mixture of stuff who do not stand out. Read more

Music Branding

Music branding has become more and more popular as a topic amongst not only the hierarchy of the music industry but the average artist and independent companies. Read more

Personal Development

Croydon Music has had the privilege to work with quite a few artists and various entities within the music industry within the borough. Many have done wonderful  and inspiring things and we are pleased to be of assistance to many of you , but many seem to have problems getting past level one with their respective projects. Read more

The Web isn’t the Answer!

What is this you say!! Of course it is, it is the answer to all independent musicians prayers. You can get your music to the world and all the labels around the world from your bedroom! Read more

Business Plan or Wishlist?

Well it’s 2010 and we all make our resolutions to make a real go of our businesses so we sit and evaluate and re-evaluate our ideas and decide to make some sort of a plan of how we intend to pursue or aspirations or goals. Read more

Sales Strategy….Why?

In todays industries be it music or any other there is a heavy reliance on marketing, now when I began in the music industry I didn’t know the difference until as a matter of recording company practise, when an act is signed to a major label you are taken to meet the different teams that will be involved in your future success. So we met the marketing and promotion department in the lovely Warner building each of them with their own desk and relaxed surrounding opposite the big hitters such as the head of various sections in the label. Read more

Developing your Performance Skills pt2

In our last post we spoke about learning your material and being yourself which should be the first things you think about when performing. The next area we are focusing on is one of the most crucial things to any type of performer and is missing from many. Read more

Developing your Performance Skills pt1

There are many things that are neccesary for an emerging artist, previously I have pointed out that to have a concept is essential and a USP (Unique selling point)  helps no end. Now if you have good management or people behind you then you are very fortunate so work hard, but if you are doing this journey by your self it is hard to know what you should be doing and whether what you are already doing is correct, well after attending a few events an important area I feel I should highlight is performance. Read more

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