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	<title>Croydon Music &#187; Support &amp; Advice</title>
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	<link>http://croydonmusic.co.uk</link>
	<description>Virtual Hub of Croydon Creative Music Community</description>
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		<title>U.S.P.</title>
		<link>http://croydonmusic.co.uk/u-s-p</link>
		<comments>http://croydonmusic.co.uk/u-s-p#comments</comments>
		<pubDate>Thu, 01 Jul 2010 14:21:12 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Support & Advice]]></category>

		<guid isPermaLink="false">http://croydonmusic.co.uk/?p=1031</guid>
		<description><![CDATA[Do you have a USP?
What is it?
Your USP stands for your unique selling point/proposition. It basically means what make you stand out from the rest.
Why is this important?
It is important for the following reason. If you don&#8217;t stand out you don&#8217;t get noticed and in the modern music industry it is even more important due [...]]]></description>
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		<title>Are you Release Ready?</title>
		<link>http://croydonmusic.co.uk/are-you-release-ready</link>
		<comments>http://croydonmusic.co.uk/are-you-release-ready#comments</comments>
		<pubDate>Fri, 04 Jun 2010 17:12:28 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[Support & Advice]]></category>

		<guid isPermaLink="false">http://croydonmusic.co.uk/?p=996</guid>
		<description><![CDATA[So you&#8217;ve recorded your music, taken your promotional photos and you are about to expose yourself to the public and the media.
Question
Are you Release Ready?
What does it actually mean to be release ready?
I&#8217;ve used this term to define when an artist is in a position to effectively present him or herself to the outside world, [...]]]></description>
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		<title>Marketed Mud</title>
		<link>http://croydonmusic.co.uk/marketed-mud</link>
		<comments>http://croydonmusic.co.uk/marketed-mud#comments</comments>
		<pubDate>Tue, 01 Jun 2010 12:36:40 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[National]]></category>
		<category><![CDATA[Support & Advice]]></category>

		<guid isPermaLink="false">http://croydonmusic.co.uk/?p=982</guid>
		<description><![CDATA[Are you marketed mud?
You may actually ask, what on earth is he talking about now?
Well marketed mud is what I call all the millions of artists that exist in the market who are just a mixture of stuff who do not stand out.
On Myspace alone there are over 8 million bands and artists with a [...]]]></description>
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		<title>Music Branding</title>
		<link>http://croydonmusic.co.uk/music-branding</link>
		<comments>http://croydonmusic.co.uk/music-branding#comments</comments>
		<pubDate>Tue, 27 Apr 2010 14:07:42 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[Support & Advice]]></category>

		<guid isPermaLink="false">http://croydonmusic.co.uk/?p=909</guid>
		<description><![CDATA[Music branding has become more and more popular as a topic amongst not only the hierarchy of the music industry but the average artist and independent companies.Artists are slowly beginning to realise the power of their own name and how they can generate not only another revenue stream, but an even more significant financial return [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Personal Development</title>
		<link>http://croydonmusic.co.uk/personal-development</link>
		<comments>http://croydonmusic.co.uk/personal-development#comments</comments>
		<pubDate>Mon, 12 Apr 2010 12:08:09 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Support & Advice]]></category>

		<guid isPermaLink="false">http://croydonmusic.co.uk/?p=901</guid>
		<description><![CDATA[Croydon Music has had the privilege to work with quite a few artists and various entities within the music industry within the borough. Many have done wonderful  and inspiring things and we are pleased to be of assistance to many of you , but many seem to have problems getting past level one with their [...]]]></description>
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		<title>The Web isn&#8217;t the Answer!</title>
		<link>http://croydonmusic.co.uk/web-isnt-the-answer</link>
		<comments>http://croydonmusic.co.uk/web-isnt-the-answer#comments</comments>
		<pubDate>Mon, 01 Feb 2010 15:27:16 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Local]]></category>
		<category><![CDATA[Support & Advice]]></category>

		<guid isPermaLink="false">http://croydonmusic.co.uk/?p=795</guid>
		<description><![CDATA[What is this you say!! Of course it is, it is the answer to all independent musicians prayers. You can get your music to the world and all the labels around the world from your bedroom!
I have spoken to many people including online specialists and they all come to the same conclusion, while the internet [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Business Plan or Wishlist?</title>
		<link>http://croydonmusic.co.uk/plan-or-wishlist</link>
		<comments>http://croydonmusic.co.uk/plan-or-wishlist#comments</comments>
		<pubDate>Mon, 04 Jan 2010 17:51:27 +0000</pubDate>
		<dc:creator>Editor</dc:creator>
				<category><![CDATA[Support & Advice]]></category>

		<guid isPermaLink="false">http://croydonmusic.co.uk/?p=754</guid>
		<description><![CDATA[ Well it&#8217;s 2010 and we all make our resolutions to make a real go of our businesses so we sit and evaluate and re-evaluate our ideas and decide to make some sort of a plan of how we intend to pursue or aspirations or goals.
Planning is not the general strong area for most creative [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Sales Strategy&#8230;.Why?</title>
		<link>http://croydonmusic.co.uk/sales-strategywhy</link>
		<comments>http://croydonmusic.co.uk/sales-strategywhy#comments</comments>
		<pubDate>Mon, 30 Nov 2009 11:22:20 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Support & Advice]]></category>

		<guid isPermaLink="false">http://croydonmusic.co.uk/?p=706</guid>
		<description><![CDATA[In todays industries be it music or any other there is a heavy reliance on marketing, now when I began in the music industry I didn&#8217;t know the difference until as a matter of recording company practise, when an act is signed to a major label you are taken to meet the different teams that [...]]]></description>
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		<item>
		<title>Developing your Performance Skills pt2</title>
		<link>http://croydonmusic.co.uk/performance-skills-2</link>
		<comments>http://croydonmusic.co.uk/performance-skills-2#comments</comments>
		<pubDate>Wed, 11 Nov 2009 21:50:25 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Support & Advice]]></category>

		<guid isPermaLink="false">http://croydonmusic.co.uk/?p=680</guid>
		<description><![CDATA[In our last post we spoke about learning your material and being yourself which should be the first things you think about when performing. The next area we are focusing on is one of the most crucial things to any type of performer and is missing from many.
3. Confidence
Now some people may say this should [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Developing your Performance Skills pt1</title>
		<link>http://croydonmusic.co.uk/performance-skills</link>
		<comments>http://croydonmusic.co.uk/performance-skills#comments</comments>
		<pubDate>Wed, 04 Nov 2009 17:49:54 +0000</pubDate>
		<dc:creator>Trevor Fisher</dc:creator>
				<category><![CDATA[Support & Advice]]></category>

		<guid isPermaLink="false">http://croydonmusic.co.uk/?p=665</guid>
		<description><![CDATA[There are many things that are neccesary for an emerging artist, previously I have pointed out that to have a concept is essential and a USP (Unique selling point)  helps no end. Now if you have good management or people behind you then you are very fortunate so work hard, but if you are doing [...]]]></description>
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