In todays industries be it music or any other there is a heavy reliance on marketing, now when I began in the music industry I didn’t know the difference until as a matter of recording company practise, when an act is signed to a major label you are taken to meet the different teams that will be involved in your future success. So we met the marketing and promotion department in the lovely Warner building each of them with their own desk and relaxed surrounding opposite the big hitters such as the head of various sections in the label. [Read more...]

In our last post we spoke about learning your material and being yourself which should be the first things you think about when performing. The next area we are focusing on is one of the most crucial things to any type of performer and is missing from many. [Read more...]

Sponsorship is nothing new, we have always heard of major sponsorship deals for tours from your big drinks companies and other industries. Clothing designers have sponsored artists and even for new and up and coming acts it is quite simple to obtain free clothes from certain labels. [Read more...]

There are many things that are neccesary for an emerging artist, previously I have pointed out that to have a concept is essential and a USP (Unique selling point)  helps no end. Now if you have good management or people behind you then you are very fortunate so work hard, but if you are doing this journey by your self it is hard to know what you should be doing and whether what you are already doing is correct, well after attending a few events an important area I feel I should highlight is performance. [Read more...]

CONCEPT DEVELOPMENT WHAT IS IT?

Definitions

Concept

1. A general notion or idea; conception.
2. An idea of something formed by mentally combining all its characteristics or particulars; a construct.
3. A directly conceived or intuited object of thought. [Read more...]

There is an online equivalent for every job under the sun from online music stores to online distributors. We are covering another area in this article, online Pluggers. [Read more...]

With the world open to artists via the internet, more and more people are forgetting about trying to get signed by a recording company and sell their own music themselves.

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The internet has been called the great leveller by some; no longer do major labels hold the monopoly on getting your music effectively to a worldwide market. But because this great resource is out there what good is it if you don’t know how to use it properly? [Read more...]

You may be surprised to know that there is a whole lot more to being a star than singing and dancing, and just because your mum or your boyfriend or girlfriend thinks you’re absolutely lovely when you do that little thing you do, doesn’t mean the rest of the world will. [Read more...]